Here's a situation that every dentist has faced.
A patient comes to see you with major dental problems. You thoroughly diagnose what's wrong and work out a solid, sensible plan to fix their teeth. At their next appointment you spend 45 minutes carefully explaining what's going on, what's needed and the cost.
At the end, the patient thanks you, says they'd like to “think about it” and leaves, promising to call soon. You feel that everything has gone well and that they will call in a few days.
A month later you ask your nurse what happened to the patient. She replies: “I thought you knew. They rang up and requested that we transfer their records to the doctor down the street.”
Ouch! That hurts. What went wrong?
Learn to discuss treatment in a way that's rapid, simple, low stress and effective.
This course distills the best communication strategies taken from Dr Hassed's 38 years of hands on, front line experience in operating dental practices and gives you a step-by-step approach so you always know exactly where you stand.
You'll be able to identify what went wrong with the patient mentioned above and how to avoid that happening in the future.
You'll learn a logical, rock-solid checklist that you can follow effortlessly just like a pilot landing a plane. Dr Hassed takes the guesswork out of communicating with patients.
Dentists shoot themselves in the foot all the time and don't realise it.
Dr Hassed developed this course after being requested to help a number of dentists who were not performing up to their true capability in practice. He visited their dental offices and sat in the corner observing these dentists at work with patients.
What he found was both shocking and fascinating.
By far the most significant reason dentists were not performing up to their potential was difficulty getting patients to accept their treatment plans. And further, dentists were ruining their success with a series of predictable but easily eliminated mistakes.
In this course you'll learn what those mistakes are and how to avoid them. That knowledge alone can propel you into the upper echelons of financially successful dentists.
But, it's not just about finance. Imagine an easier life...
"I once visited a practice where the dentist went back after normal hours to do his treatment consultations," said Dr Hassed. "I was curious why. The reason was that it took him 45 minutes to explain even a simple case. What's even worse is that after 45 minutes of discussion the patient was totally confused and went home to 'think about it'."
But, imagine how it would it change your life for the better if:
- treatment discussions only took one or two minutes even for complex cases.
- you always knew precisely what to say next.
- you took confrontation and rejection out of case acceptance.
- you knew what the patient was going to say next.
Spend your marketing efforts growing your business rather than replacing lost patients.
Excellent communication makes your marketing more effective.
Using Dr. Hassed’s communication strategies you'll provide a better customer experience. By making it less confrontational for existing clients to accept treatment plans, you will retain more clients and can spend more time growing your business with new customers rather than replacing those you've lost due to problems with communication.
Also, by boosting you case acceptance you'll find that you need far fewer new patients each week to fill your appointment book.
This course pays for itself. Fast!
When it comes to running a successful dental practice the single greatest skill you can possess is the ability to communicate effectively with patients. It doesn't matter how clinically skilled you are, until a patient says "yes" and accepts your treatment plan you don't get to do anything.
"Several years ago a dentist contacted me on the first Monday after completing my seminar," said Dr Hassed. "On average, this dentist did 2 or 3 crowns per month. He told me that he'd had seven patients accept crowns that day."
"Another, much more experienced dentist, had never done a full mouth case," said Dr Hassed. "He started three full mouth cases in the first month after completing my seminar." Dr Hassed said that dentist this told him: "The scary thing is, those cases have been there for my entire career. I just didn't realise it."
If you want to be more successful in your practice of dentistry then this is the course for you.